Google Insights for Search Google Insights for Search, a new product designed with the advertiser in mind. It provides functionality for advertisers and marketers to understand search behavior, and adds features like a world heat map to graphically display search volume and regional interest.
Like Google Trends, you type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms. This should be a great insight into how Google search works.