Monday, February 26, 2007 - Posts

Intuitive Med Search

Microsoft Demonstrates Further Commitment to Healthcare Market With Planned Acquisition of Web Search Company

According to an October 2006 study by the Pew Internet & American Life Project,
8 million people in the United States go online for health information every day, and 53 percent of health-seekers said a recent search had an impact on how they take care of themselves or someone else. Yet 22 percent of respondents said they felt frustrated by a lack of information or an inability to find what they were looking for.


Microsoft is improving Live search by acquisition again and I hope this helps.
 
Medstory’s intuitive technology designed to improve access to health information and empower consumers to make better-informed health decisions.
 
Anything that keeps you away from Doctors is a good thing, eat lots of fruits, vegetables and whole grains, get plenty of exercise and go to Live.com thirty times a day.

Now Microsoft needs to acquire someone who can write better Press Release titles.

Contextual Ads

An Ad Upstart Forces Google to Open Up a Little

Contextual ads generated about $2 billion in revenue last year, in the trade they are called CPC ads. CPM ads have earned much more revenue, but remember that blogs depend on an audience that subscribes via an RSS Reader, if you read a blogs feed you will never see their CPM ads, yet the big money blogs say they are getting subscribers and page-views. How do they do it?

Eighty percent of my audience subscribes to my feed and consequently don't add a single page-view to my CPM ad revenue.