Big Business "Blog Council" created, business world yawns
Note that the Blog Council was launched last week with an old media Press release and no RSS feed....
The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.
Every major corporation is struggling with the question of how to use blogs and engage the blogosphere the right way, - Sean O'Driscoll, GM, Community Support Services, Microsoft.
It's simple Sean, the web is an interactive medium and blogs are an easy way to publish and converse with people. PR is the old way of redefining language and talking at people, companies who listen to their customers always benefit.
Corporations who are frightened of anonymous comments need to help us find our way towards a system of Identity on the web.