Become.com has just announced the launch of its new
social shopping functionality, designed to give users a tightly-integrated shopping search. You research products to get the information you need and find where to go for the best prices.
I met
Become.com CEO Michael Yang at the first Web 2.0 conference and we met again at this years Web 2.0 Summit and he told me they have attained profitability in just three years, nice going for a company in the service of helping consumers decide where and how to spend their hard earned money.