Big Media’s Crush on Social Networking
It has always struck me as hilarious that the same people who are offended by the Web 2.0 term like to say social networking.
The idea that someone when told to get a life went out and made a virtual one cracks me up. Didn´t everybody learn back in Web 1.0, that nobody is who they say they are on-line?
The WWW has always been social from the first newsgroup, IM and webcam to the comments on my blog and yours.
When you blog and read blogs you do get to know people from their voice, but you need to be yourself to find your voice.
So what is social networking? Ask a VC and his PR Team.