How Would You Run Microsoft? # from the channel9 forums:
I would fire 90% of Microsoft's Marketing staff because they really have no understanding of Marketing or Technology. Marketing is all about creating NEW products that will sell, so if you want to do Marketing for Microsoft you should be knowledgeable about software development. The Patterns and Practice Group and the Developer Evangelists are the best thing Microsoft has done to “turn the company around”, Marketing should also go through this regenerative process.
With all the savings from firing the Marketing crowd I would hire 10,000 Developers and get to work on Win-FS because it’s needed and I love a challenge.
I would establish a second Microsoft Campus in North West New Jersey, the first Technology State because it’s at the center of the North East corridor: MA to VA. Microsoft needs a presence in the North East, their small little satellite offices just haven’t had an impact.