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Sanjay Parthasarathy anounced today in Toronto a new ISV Compentency Program.
As with all of the competencies, the ISV competency will provide ISV partners a means by which they can highlight their key areas of specialization. Since the new partner program was launched last year, solutions competencies have helped align industry partners' businesses with Microsoft technologies, marketing and demand generation, as well as the delivery of resources and technical readiness. Overall, the Microsoft Partner Program is designed to enable ISVs to succeed in an increasingly dynamic marketplace.
A key to this strategy is to take into consideration ISV enablement across the lifecycle of the application, targeting strong programmatic offers for ISVs at specific phases in the development, sales deployment and maintenance of the application. The Microsoft Partner Program in general, and the ISV competency in particular, provide a streamlined and simplified way to work closely with Microsoft and grow the relationship over time so that ISVs and Microsoft can take can take advantage of existing and new opportunities together. |
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